Episode 113: Mac vs. Maybelline: How Two Brands Sell the Same Product Differently

Have you ever noticed that some of the loudest people are the ones that are never heard?

I mean, yeah, you hear them. But after a while, their voice becomes background noise. Familiar, ongoing, and unacknowledged.

But as a Founder, you don’t just want to be heard. You want to be valued. You want the room to stop when you start to speak.

It’s a catch-22 I see a lot of brand builders fall into when they first start out. They’re desperate to break out from the crowd, to not get lost in the din. So they try to be the loudest, the edgiest, the one with the last word.

But what if I told you: the most powerful brands are absolutely not the loudest, but are actually just the most intentional?

As I was doing my makeup the other day, that same old question sprang into my mind that I have heard from dozens of brand builders: “How do I stand out in my category?”

The problem? It’s the wrong question. What you should be asking is: “are you standing in front of the right people?”

Are you present in spaces where your Perfect Customer is going to spot out across the room and go starry-eyed? Would they trust you, before you even spoke a word?

(I’m a romantic, sue me!)

In this week’s episode, we’re digging into how to tap into that silent, magnetic energy.

The answer: first, you have to know the difference between Mac and Maybelline. No, not just that they’re different companies—the real difference. The one that matters.

Can you guess it? If you can, then you’re already a step ahead in decoding your customer and unlocking the secret to the power of your brand’s identity: aka, the one thing that separates the big brands from the up-and-comers.

Tune in today, and discover how to start elevating your brand today!