Welcome to Big Brand Academy

Prime your beauty brand for explosive growth & scale

Get retail-ready for big box retailers like Ulta, Sephora & Target: Scale your e-commerce business, master cash flow and profit, resolve inventory and production issues, hire up, and reach predictable 7-figure revenues.

Apply Now

A 12-Month Apprenticeship with Master Brand Growth Strategist Maureen Mwangi

Here’s what they never tell you:

Brand-building is more science than art


Big brands don’t use trial and error, and neither should you.

Big Brand Academy will help you become a market leader by teaching you to master the same business-building strategies big brands use, so you can compete with them for market share and shelf space.

I’ll show you how to use your numbers to find every brand-building answer you need:

  • The right product mix & skus
  • Growth-producing brand positioning & messaging
  • New product launch strategy
  • The customer analytics to make real brand decisions
  • The money-data to make cash flow & profit automatic
  • Distribution & manufacturing for profitable growth
  • Prepare your company to get into retailers
  • Master levers for growth

Let's make sure you avoid the pitfalls most beauty brands make as they scale.

I'm so glad you found us because what you’re about to learn could save you hundreds of thousands of dollars avoiding all the mistakes product-based entrepreneurs usually make:

  • Product mixes that suffocate growth

  • Inventory shortages & surpluses that tie up your cash

  • Forecasting mistakes, and pricing that doesn’t allow you to scale

  • Overinvesting in generic marketing strategies

  • Costly branding missteps

  • Product delisting, recalls, and shipping debacles

  • Inaccurate margin calculations, and cash crunches

I can help you because I've built over 50 brands.


Don't waste any more time and money piecing together fragmented information and strategies from "experts" who may only know what's worked on their own brand.

Learn to master scaling a beauty brand with an expert whos been there.

We'll teach you to smash your product out of the park by learning and implementing real business-building strategies for scale that are backed up by *gasp* real data, so you can predict, respond, and scale your beauty brand.

Here's why it feels so hard to grow:

You love money but you haven’t learned to love profit.

Profit is the money that’s leftover after you’ve paid all your expenses. If you make a million with a business model that requires you to spend a million, your profit is $0 - zilch - goose egg.

You could have saved yourself a whole lot of time and energy just watching Netflix instead – same profit!

You make money if you’re a Sephora employee selling $40 primer. You make profit if you’re the CEO of a beauty brand selling your $40 primer that only costs you $20 to make.

Profit is the answer to your inventory issues and cash crunch problems.  And it'll also give you cash flow for new product launches, the security to weather any storm, and the ability to hire up for growth.

I’ll show you how to put profit in the bank so you’re cash-rich for all the ways you need to grow your business.

You don’t know your numbers – so no sales certainty.

There are only three ways to grow your product-based business:

1. Get more customers.

2. Get your customers to buy more per order.

3. Get your customers to buy more frequently.

Each of these has a specific time and place, and your sales strategies need to be driving the right results – in the right order – without consistently relying on Facebook Ads or discounting your products.

Until now, growth might have felt like a “happy accident.” Now, we need to make it certain.

The key to rapidly accelerate your product sales is pulling the growth levers your brand needs right now – and this can’t be a guessing game.

I’ll teach you how to read your market data, your sales numbers, P&L, cash flow projections, and customer feedback to make informed decisions that result in predictable 7-figure revenues & consistent growth.

You don’t have systems for scale.

If you’re already working like crazy, burning the candle at both ends, how can you scale? It’s a question that’s very easy to answer when you have the “recipe”.

In beauty, it all starts with figuring out your cash flow. 

If cash doesn’t flow at smaller revenue numbers, it won’t flow at scale. So we have to make sure you have the cash equation dialed in, so you can make or purchase the inventory you need when the big orders start rolling in.

Then, we need the production equation in place – how & when you hire, train, and equip a team to produce your products at scale.

Finally, you need a super sharp marketing & sales plan that can get you to growth in a way your business can sustain.

Mastering the data your business already gives you with someone who knows how to interpret it and make it work for you will make all the difference in putting you in the driver’s seat of your growth.

Allow me to show you how to scale your beauty brand with scientific precision, and become a household name.

I’m here to teach you the real business-building strategies you need to dominate your category – the same ones big brands use to dominate theirs.

What does scaling your beauty brand represent to you?


Here are some ideas...
#1

Seeing your product on the shelves of a big box retailer, like Ulta, Sephora, or Target

#2

Accelerating your brand growth with all the speed of Kylie’s lip kits

#3

Turning your brand into a beloved cult-classic

#4

Splashing onto the market with a product as loved as NARS blush in Orgasm

#5

Getting acquired by the giants in your industry – like L'Oreal, Unilever, and Esteé Lauder

#6

Being featured on the cover of Essence magazine

#7

Landing a shark as an investor

#8

Generating record-breaking sales from your e-commerce store

#9

Being in the hearts, minds, and homes of every one of your customers in America (or wherever you sell your products)

And don't forget...

The cash you’ll be saving for your retirement, debt-payoff, and fun-money funds – remember, you need profit for this!

Hi, I’m Maureen Mwangi.

I'm the brand growth strategists behind some of America's most beloved brands, like L'Oreal, Nivea, and Dove. In my 10+ year career building product-based brands, I’ve been able to create some pretty off-the-charts results:

An extra $70M 

I helped Dove expand its GoFresh brand by coming up with the cucumber and raspberry product lines, which added 35% to their baseline volume – a whopping $70M.

From $5.8M to $33.8M

I launched and scaled the Dove Body Polish line from $5.8M to $33.8M by forecasting & planning the distribution, marketing strategy, and ad spend – which generated off-the-charts demand.

$1.12M in the first year

I've invented a freaking chip –  a pretty successful one, too. Ever tried the Lays Chesapeake Crab Spice? Millions of people have and the product did $1.2MM in sales in its first year!

From concept to cash

If you love Greek yogurt, you’ve probably tried my baby: Chobani’s vanilla and plain Greek yogurt. I took both from concept to cash register. It’s now a multi-million dollar product line.

Multi-million strategy

I prevented a potential multi-million dollar misstep for Sally Hansen by recommending an alternative product strategies due to low consumer demand (This counts as saved money!)

Now, you have the opportunity to apprentice with me.

Let's we build your brand together over a 12-month period. Are you ready to apply?

Apply Now

The strategist behind some of America's most beloved brands

Instead of getting laughed out of a meeting with a buyer…

You're the one laughing – all the way to the bank


Retail is a tricky beast. Here’s what a retailer will want to see when they get ready to hand you a multi-million dollar contract:

  • Compliant labeling & barcodes
  • Healthy margins so you both make money
  • Strategic argument for shelf-placement
  • Real market data that demonstrates demand & ROI
  • A brand that matches both their clientele & other lines
  • The ability to fill large orders quickly
  • Confidence in their ability to reorder

I’ll help you get your product retail-ready and prepare you for buyer presentations.

Profit Case Study

My client Rasheeda, CEO of Imo Natural, was the perfect example...

When I met Rasheeda, her business was growing but she couldn't see a path to scale making all the products herself. She wanted to do things the right way.

We got into her numbers and I showed her how to:

  • Streamline her product offerings
  • Identify her top performers
  • Improve her markup
  • Get her production costs down
  • Streamline her messaging
  • Build a loyal following

The most surprising thing was that out of 79 products, only 9 were Rasheeda's top performers and bringing in 80% of her revenue.  The others were actually slowing down sales – and some were even losing money! 

I was shocked to discover how many of my products were losing money!

“When I met Maureen, I was skeptical because other coaches had misled me. But let me tell you: she’s no fluff and knows her stuff. My business is way more profitable now and positioned for growth. I’m even open to retail as a future option.”

Rasheeda W., CEO of Imo Natural

Super interested but need more info?

Book a call with Maureen to see if Big Brand Academy is right for you.

Book a Call

Introducing

The 12-month apprenticeship you need to scale your beauty brand to predictable 7-figure revenues, master cash flow & get retail-ready for big box retailers like Ulta, Sephora, & Target.

Big Brand Academy isn’t a course.

It’s an apprenticeship


Yes, you'll learn how to analyze your sales, get and retain more customers, get into big box retailers, capitalize on new growth opportunities, and achieve the “market leader” status that you know your brand can be.

But more importantly, you'll work hand-in-hand with me to get you there – someone who has been in the trenches with big brands and knows the ins and outs of the beauty business like the back of my hand.

This program contains everything I've learned from growing brands like Dove, L’Oreal, and Nivea by tens of millions of dollars – with my product inventions, brand strategy, and market research...

As well as while working with small to mid-sized beauty brands to rapidly accelerate their revenues.

This is the stuff I now charge a minimum of $60K to learn from me one-on-one… but don’t worry. It won’t cost you anywhere near that much.

Big Brand Academy is the first program of its kind that…

Shows you how to use data you already have to grow & scale your business with scientific precision

Customer-centered brand building is more than a catch phrase. It’s a keystone to market-leading brand strategy.

In this program. you’ll learn how to make business decisions based on real data, instead of trial and error, by focusing on efficiencies for scale.

We’ll dial in the business data that will build demand around your top performing products and simplify your business for profit.

Helps you achieve predictable 7-figure revenues & consistent profits.

This program will help you achieve next-level growth by teaching you to master the different levers of brand growth, including pricing, packaging, positioning, messaging, placement, and distribution.

Without these foundational strategies, you’re just guessing and throwing darts at the wall.

We’ll get you focusing on the big picture strategy, beyond year over year growth, so you can look past holiday coupons and quick fix revenue bumps to the strategies that will produce your next 7-figure income stream.

Systemizes your business, so you become a market leader in your category without killing yourself in the process.

We’re going to help you implement the cash flow, manufacturing strategies, and business processes you need to handle large orders. In most cases, big brands have to promise their investors a certain amount of sales each quarter – in advance!

This program will teach you how to pre-plan growth the way big brands do and make sure you have the team and systems in place to manage record-breaking sales.

Ultimately, Big Brand Academy will revolutionize your business by helping you scale and dominate the market.

We have included everything you need to scale from e-commerce to big box retail:

The Beauty Bank

The membership site where all our recorded trainings will be housed. We’ll cover how big beauty brands grow their products into household names:

  • Systemize your business, by implementing the people, processes, and profit-structures you need to be able to fulfill larger orders without killing yourself in the process.
  • Master the levers of growth, so you can produce predictable 7-figure revenues without relying on Facebook Ads or discounting your products.
  • Generate cash flow & profit, so you can have the right cash equation that allows you to exit the cash crunch, resolve inventory issues, and put away the stache you need to produce new products, hire up, & fulfill your next big wholesale or retail order.
  • Build a cult following with great messaging, brand positioning, and built in wow-factor, so you can acquire new customers, generate more repeat-sales, and supercharge word of mouth referrals to become a household name.
  • Get retail-ready –We’ll tackle strategic ways to place your product in the outlets that matter, manage your inventory to create demand, target new markets, optimize your ecommerce store, increase retention, decrease churn… I can go on!

A 12-month live apprenticeship with Maureen Mwangi

All the consulting you need to scale your revenues to predictable 7-figures annually, with the profit profile to match – from a brand growth strategist who has successfully built over 50 brands.

  • The bi-weekly live laser-coaching sessions where you will be able to diagnose your biggest business growth hurdles & get targeted, data-driven feedback to resolve them.
  • The personalized feedback you need to implement big-brand strategies like selling through Ulta, Sephora and Target with the retail & distribution strategies that will get your product picked up and reordered time and again.
  • Guest expert sessions where Maureen brings in subject matter experts to explain topic-specific strategy, like advertising, email segmentation, packaging redesign, & marketing.
  • A 4-week Fast Start program that includes a complete business analysis of your product assortment, pricing, positioning, and messaging to set you up for fast growth.
And an exclusive bonus!

To make sure you're supported every step of the way, you'll also get access to this:

The Big Brand Academy Mastermind

A $4,997/ year value

This is a group of fierce product entrepreneurs who have achieved $500K+ in revenues and are focused on scaling to multiple 7-figures in revenue with scientific precision.

You’ll meet monthly with a group of entrepreneurs who are truly on your level to present company challenges & help each other grow -- with Maureen leading the conversation.

  • Monthly CEO Boardroom Sessions to present key company challenges and overcome them
  • Share resources and contacts (totally optional!) with other members of the mastermind
  • Enjoy guest expert trainings only for high-level entrepreneurs
  • Get customized solutions to your business in real-time
  • Get feedback from Maureen and guest experts on your specific business challenges

Let’s put your product where it belongs:

In every home in America.

We’ll take your product from growth to scale – together.

Apply Now

Imagine what you’ll be able to do when your product becomes a household name…

  • When your beauty brand is picked up by Sephora
  • When your personal care product is sold in Target
  • When your cosmetics brand becomes the next big thing in Ulta
  • When you’re getting serious interest from investors
  • When you’re getting repeat orders like clockwork 
  • When you know how much money you’ll see in your account at the end of every month
  • When your inventory and cash flow issues are resolved
  • When you have a predictable system for creating and releasing new products profitably

That’s what we aim to achieve inside Big Brand Academy.

Exciting to see my product on the shelf.

“Maureen helped me land in 3 Black-owned beauty supply stores. Her strategies are powerful and are allowing me to grow my revenue, which is giving me the opportunity to help others.

Torri Hammond, CEO of Sase Hair Care

Apply for Big Brand Academy today and get…

The Beauty Bank

$9,997 value

Our membership platform contains recordings of all the training we produce & record throughout the program, tailored to your business needs. We will cover:

  • Systemize your business, by implementing the people, processes, and profit-structures you need to be able to fulfill larger orders without killing yourself in the process.
  • Master the levers of growth, so you can produce predictable 7-figure revenues without relying on Facebook Ads or discounting your products.
  • Generate cash flow & profit, so you can have the right cash equation that allows you to exit the cash crunch, resolve inventory issues, and put away the stache you need to produce new products, hire up, & fulfill your next big wholesale or retail order.
  • Build a cult following with great messaging, brand positioning, and built in wow-factor, so you can acquire new customers, generate more repeat-sales, and supercharge word of mouth referrals to become a household name.
  • Get retail-ready –We’ll tackle strategic ways to place your product in the outlets that matter, manage your inventory to create demand, target new markets, optimize your ecommerce store, increase retention, decrease churn… I can go on!

A 12-month apprenticeship with Maureen Mwangi

$30,000 value

You'll get access to Maureen every week to get the laser-consulting and feedback you need to rapidly accelerate your sales and build a breakaway beauty brand.

  • The bi-weekly live laser-coaching sessions where you will be able to diagnose your biggest business growth hurdles & get targeted, data-driven feedback to resolve them.
  • The personalized feedback you need to implement big-brand strategies like selling through Ulta, Sephora and Target with the retail & distribution strategies that will get your product picked up and reordered time and again.
  • Guest expert sessions where Maureen brings in subject matter experts to explain topic-specific strategy, like advertising, email segmentation, packaging redesign, & marketing.
  • A 4-week Fast Start program that includes a complete business analysis of your product assortment, pricing, positioning, and messaging to set you up for fast growth.

Exclusive Bonus

The Big Brand Mastermind

$4,997/year value

This is a group of fierce product entrepreneurs who have achieved $500K+ in revenues and are focused on scaling to multiple 7-figures in revenue with scientific precision.

You’ll meet monthly with a group of entrepreneurs who are truly on your level to present company challenges & help each other grow – with Maureen leading the conversation.

  • Monthly CEO Boardroom Sessions to present key company challenges and overcome them
  • Share resources and contacts (totally optional!) with other members of the mastermind
  • Enjoy guest expert trainings only for high-level entrepreneurs
  • Get customized solutions to your business in real-time
  • Get feedback from Maureen and guest experts on your specific business challenges

When you add it all up, that’s a total value of more than $44,994

(A ridiculously low investment when you consider the revenue stream you’re about to add to your business!)

Most flexible

$1,500/mo

12 monthly payments

Apply Now

Best value

$16,500

One payment – save $1,500

APPLY NOW
Secure payment via Stripe or PayPal

100% No-Fail Guarantee

Our Big Brand Academy Guarantee


We’ve never had someone go through one of our programs as intended and not receive an extraordinary return on their investment. If you’re the first, let’s talk.

This program is for those who are fully committed to achieving their goals. If that’s you, we’re fully, 100% committed to your success. If it’s not, we strongly encourage you to seek out another program instead.

Need a few quick questions answered?

Book a call with Maureen to discuss the program & see if it’s right for you.

Book a Call

Big Brand Academy works

The proof is in our people

I'm in Nordstrom!

"Everything is coming along so very well. Orders are coming in, new clients are coming in, I’m building better operating systems, supporting editorial photo shoots with my statement jewelry and I just got hired by Nordstrom to be an independent stylist.

The pandemic has afforded me more time to really focus, execute & achieve goals. I’m so thankful. I appreciate you sewing greatness into my business again & again. A new income stream for Papier Doll Factory!"

Rhea Daniels, CEO of Papier Doll Factory

Maureen helped us 3x our revenues!

Before meeting Maureen, I was worried that my brand had no distinction or just looked like our competitors. My sales were stagnant, and investors didn’t want to provide any additional funds to help scale my business. I didn’t know who to reach out because there are very few experienced Brand Growth Strategists out there.

Now, we’ve 3X-ed our revenue and we received a $20,000 grant for my business for the next two years. We’ve amplified our brand, and we continue to do so with Maureen as our Brand Growth Strategist."

Ian Mati, CEO of  Vintara Collections

Let's sum it up!

Here's everything you'll get in Big Brand Academy:

Beauty Bank
Valued at $9,997
Big Brand Mastermind
Valued at $4,997
12-month mentorship with Maureen Mwangi
Valued at $30,000
Bi-Weekly Laser Consulting Calls
Priceless!
Guest experts on scaling a beauty brand
Priceless!
Total Value inside the academy: $44,994

Your investment to join us:

Only $16,500 (Or 12 payments of $1,500)

This program will give you the ability to scale your beauty brand


This will be our focus for the next 12 months. Giving you the ability to scale your beauty brand so you can create consistent revenues and profits.

When I give you the ability to build, position, and scale your brand, that could be worth millions to you over the course of your business.

Apply right now and take advantage of this introductory offer.

Let's take a look at your options:

The pain of regret or the pain of taking action

Scenario 1

It’s 12 months from now. You’re still  struggling to scale with cash crunches and inventory issues. You’re banging up against the same income ceiling you had before. You’re frustrated & stuck. And now Big Brand Academy costs thousands more.

Or worse! It’s 10 years from now, and you’re still in hustle mode. You still love with money but you never learned to love profit, so you’ve got next to nothing in the bank and not much to show for all your hard work.

Scenario 2

You apply for Big Brand Academy where you learn to scale your beauty brand with scientific precision and become a market leader:

  • Money in the bank
  • Product scaling with e-commerce or retail
  • Robust team & systems at scale
  • Consistent 7-figure revenues
  • Predictable cash flow & profits...

Check. Check. Check.

Get started now

Choose the Big Brand Academy plan that’s right for you:

Most flexible

$1,500/mo

12 monthly payments

Apply Now

Best value

$16,500

One payment – save $1,500

Apply Now
Secure payment via Stripe or PayPal

The gift that keeps on giving!

“This is an amazing process that I continually learn and enjoy implementing in my business. Working with Maureen is the gift that keeps on giving. I will carry those skills with me forever!”

Odette Shirley, CEO of Maison Jouvence

Is it really about this?

If you know you need to apply for Big Brand Academy, but you’re experiencing some fear, it’s ok.

Most of my clients are actually more afraid of becoming a huge success than they are of completely failing.

They’re not sure they’ll be able to safely handle millions in revenue, large orders, and the pace of success. I’m here to tell you that with the right systems, frameworks, and data to guide you – the path has been walked before.

The biggest risks come when you try to “wing it.”

Let me show you how to scale with scientific precision.

(You were born for this.)

It’s a decision to stop doing everything on your own.

Just like it’s a decision to master your growth levers, your profit equation, and your systems, so you can become retail-ready or scale with e-commerce. You have nothing to lose and everything to gain.

Apply today & be on your first consulting call within the next 7 days.

Apply Now

Questions? Ask away!

Apply for Big Brand Academy

Let’s put your product right where it belongs: in every home in America

Most flexible

$1,500/mo

12 monthly payments

Apply Now

Best value

$16,500

One payment – save $1,500

Apply Now
Secure payment via Stripe or PayPal

While we provide highest and best level of services as provided in the scope of the agreement, as with any program, Startward Consulting, LLC is unable to make promises or guarantees with respect to any outcome from participation in the Product Profit Lab program and therefore we cannot and do not guarantee success or any specific level of income or results associated with the services provided.  You understand that ultimately you are responsible for your own success in business and that this program is designed to enhance, supplement, and support your business in your efforts to grow.