Here’s what they never tell you:

Brand-building is more science than art.

Big brands don’t use trial and error, and neither should you. The Product Profit Lab will help you become a market leader in your category using real market research techniques, data-driven decision making, and customer-driven brand growth strategy.

I’ll show you how to get your customers to hand you the brand-building answers you need on a silver platter:

• The Right Pricing for Your Products
• The Proper Brand Positioning
• The Obsession-Stoking Brand Decisions
• Fresh, High-Converting Campaigns & Messaging
• The Design, Distribution, and Profitability Strategies Your Brand Needs to Implement Next

Let's make sure you avoid the pitfalls most product-based entrepreneurs make

We're so glad you found us because what you're about to learn could save you HUNDREDS OF THOUSANDS of dollars avoiding all the mistakes product-based entrepreneurs usually make:

• Inventory Mistakes
• Costly Branding Missteps
• Product Delistings
• Product Recalls
• Wasted Startup Costs
• Underpricing
• Copying Competitors
• Inaccurate Margin Calculations
• Shipping Debacles

I can help you because I've built over 50 brands.

I'm not a newbie who's built one successful brand. I've built more than 50.

Don't waste any more time and money piecing together fragmented information and strategies from "experts" who may only know what's worked on their own brand.

Get everything you need to build your product-based brand in one place.

We'll teach you to smash your product out of the park by learning and implementing real branding, marketing, and sales strategies that are backed up by *gasp* REAL DATA, so you can predict, respond, and scale your product-based business.

You haven’t used data to fully understand your customer and what they want to buy.

Why isn’t your marketing working well enough?

We really can’t tell until we know we’ve nailed the product, positioning, messaging, and brand.

If no one wants a mint sunscreen, then no amount of marketing is going to fix that.

If you think you’re marketing LUXURY when your product is actually better positioned for VOLUME, you’re going to fail.

If your brand speaks to “safety” but your customer really wants “adventure”, you’re barking up the wrong tree.

How do you figure all of this out? Data-driven market research that hands you these answers on a silver platter.

You’ve tried to power over your sales strategy issues with more marketing.

Facebook courses & boosted posts, Instagram Stories, Pinterest Marketing, fancy websites, bailing on your website for Etsy...

These things can’t fix a brand that’s not already performing with placement alone.

For example, if we get your product into Whole Foods… (Oh yes, I can help you do that) and it doesn’t perform right there on the shelf, Instagram is not going to help.

Not knowing how to spot your sales issues has you:

• Watching a lot of YouTube videos
• Attending all the free webinars (even those for service-based businesses!)
• Listening to anything that sounds like branding and marketing training
• Pre-auditioning for Shark Tank too early
• Copying your competitors’ strategies

All in the hopes that marketing will fix a sales issue that has a root cause based in where and how you sell.

You don’t understand how to tailor your marketing to your growth strategy.

There are only three ways to grow your product-based business:

1. Get more customers.
2. Get your customers to buy more per order.
3. Get your customers to buy more frequently.

Each of these has a specific time and place, and your marketing strategies need to be driving the right results -- in the right order.

We’ll get your marketing working to rapidly accelerate your product sales because it's pulling the right growth levers your brand needs now.

Hi! I’m Maureen Mwangi.

In my 10+ year career building product-based brands, I’ve been able to bring my brands some pretty off-the-charts results:

• I’ve invented a freaking chip - a pretty successful one, too. #LivingtheDream Ever tried the Lays Chesapeake Crab Spice? Millions of people have and the product did $1.2MM in sales in its first year!
• If you love Greek yogurt, you’ve probably tried my baby >> Chobani’s vanilla and plain Greek yogurt. I took the Chobani brand & these two initial products from concept to cash register. It’s now a multi-million dollar product line.
• I helped Dove expand its GoFresh brand by coming up with the cucumber and raspberry product lines, which added 35% to their baseline volume - a whopping $70M.

Now, you have the opportunity to apprentice with me, as we build your brand together.

Ready to join me?

Here’s how I know you’re experiencing lagging sales:

You’ve probably been focused on mastering marketing - things like figuring out the Instagram algorithm or your site’s SEO.

Here’s the problem with that:

The trouble is that most entrepreneurs think they have a problem with their marketing, when IN REALITY, they have a problem with their brand growth strategy.

You need a product brand your customers rave about and spread for you by word of mouth. (Customers who are crazier than me in a frenzy trying to get home to catch the latest episode of Shark Tank. Mark doesn’t like it when I’m late.)

You don’t need much more than a great idea, a solid brand strategy, and the right data to build a successful product-based business. (That -- and a whole lotta hustle. Let’s be real.)

Vintara Collection’s Growth Breakthrough

When I met Ian (CEO of Vintara), he was working really hard and felt pretty maxed out looking for funds to operate his business.

But he still had a lot of problems ahead of him that he needed to solve:

• Limited production capacity
• Monthly product launches to attract a new audience
• Poor margins
• Sluggish sales
• Constant “NO’s” from investors
• Ineffective e-commerce brand growth strategies

Ian’s ambition was to create a business that would provide his family a full-time income, and for that, he needed a serious revenue breakthrough.

He also wanted to build a fashion brand that could become a household name.

Here’s what Ian really needed.

See, Ian lacked the skills he needed to interpret the data his customers were already giving him. This caused him to constantly react to market demands instead of anticipating them.

He couldn’t get clear on his messaging because he couldn’t decode the mixed messages his sales were implying.

His business wasn’t structured in a way that would allow him to pre-plan for growth and make his brand super profitable before even considering marketing.

Ian thought he needed to CREATE demand through marketing activities.

But in fact, the strategies Ian needed to tweak his pricing, positioning, and brand identity and skyrocket his revenue from $50,000 to $150,000 could be found in the data he already had in his back pocket.

Once he had an experienced brand growth strategist like me showing him how to translate his customer’s feedback into the strategic brand decisions that would help him grow, he flourished.

That’s all you need too. That, and a little practice.

The Product Profit Lab isn’t a course.

It’s an apprenticeship.

Yes, you'll learn how to analyze your sales, get and retain more customers, get into big box retailers, capitalize on new growth opportunities, and achieve “market leader” status that you know your brand can be.

But more importantly, you'll work hand-in-hand with me to get you there.

This program contains everything I've learned from growing brands like Lays, Dove, L’Oreal, and Chobani by tens of millions of dollars - with my product inventions, brand strategy, and market research...

As well as while working with small to mid-sized product entrepreneurs to rapidly accelerate their revenue.

This is the stuff I now charge a minimum of $40K to learn from me one-on-one… but don’t worry. It won’t cost you anywhere near that much.

Shows entrepreneurs how to use data and market research to identify the psychology, buying habits, and preferences of their ideal customer to position & market products that fly off the shelves

Customer-centered brand building is more than a catch phrase. It’s a keystone to market-leading brand strategy.

I’ve spent days in my customers’ living rooms doing the evidence-based research needed to really understand the customer’s worldview. Surveys and focus groups won’t cut it.

In this program. you’ll learn the market research techniques you need to find out what sells, so you can do more of that, instead of wasting your time on revenue-draining “hot and cold” strategies.

Helps frustrated, paralyzed product-based entrepreneurs to “unstick” their product growth, skyrocket their sales, and multiply their profits with scientific precision.

This program will help increase your sales and grow your revenue fast by teaching you to maximize the different levers of brand growth, including pricing, packaging, positioning, messaging, placement, and distribution.

Without these foundational strategies, you’re just guessing and throwing darts at the wall. When you understand the scientific-precision that goes into making these critical decisions for your brand, you’ll be unstoppable - from proof-of-concept to profit.

Gives you the exact tactical steps for marketing & scaling to become a market leader in your category >> The Big Brand way.

We’re going to help you take your product from proof of concept to cash register -- because Big Brands don’t rely on random media exposure to grow.

In most cases, big brands have to promise their investors a certain amount of sales each quarter - in advance!

This program will teach you how to pre-plan growth and make your brand super profitable by leveraging the right marketing and scale strategies in the right order, so you get the biggest returns on your marketing dollars, while you manage record-breaking sales.

The Product Profit Lab will revolutionize your brand.

We'll map out the brand growth strategies your brand is really ready for, so you can generate more sales now and dominate the market.

Imagine what you’ll be able to do when your product becomes a household name…

• When your beauty brand is picked up by Sephora
• When your personal care product partners with Bath & Body Works
• When your brand becomes the next Chobani, Dove, or Lays of the world
• When your fashion line gets featured in New York Fashion Week
• When you’re getting serious interest from investors

That’s what we aim to achieve inside The Product Profit Lab.

Product Profit Lab Academy

$5000 value

The Membership Platform contains recordings of all the training we produce & record throughout the program, tailored to your business needs. We will cover:

• Develop your brand's secret sauce, so you can determine whether you have the right product positioning, dial in your pricing, create the right distribution strategy, and beat the market with a real competitive advantage
• Build a brand obsession with great messaging, brand story, and built in wow-factor, so you can acquire new customers, generate repeat-sales, position your brand as the market leader, and become a habit in your customer’s everyday life
• Give your brand some real sex appeal to win over the hearts and wallets of your customers, from logos to imagery to packaging, using the science that builds memory structures in your client’s mind, so they want you and they think of you when they’re ready to buy.
• Maximize your sales —Together, we’ll tackle strategic ways to place your product in the outlets that matter, manage your inventory to create demand, target new markets, optimize your ecommerce store, increase customer retention, and decrease customer churn.

A live apprenticeship with Maureen Mwangi

$20,000 value

You'll get access to Maureen every week to get the laser coaching and feedback you need to rapidly accelerate your sales and build an obsession-brand

• Register for bi-weekly hot seats to get Maureen’s eyes and ears on your business and your particular blocks & circumstance
• Join the monthly Brand Strategy Sessions to ask Maureen those in-between questions, prep for events, and review data insights
• Get personalized, tailored feedback every step of the way. We get to know your business intimately!
• Get weekly support from Maureen inside the Facebook group to answer your tactical questions submitted via post.

The Private The Product Profit Lab Facebook Group

$497/year value

This is a group of fierce product entrepreneurs who have a real brand, a differentiated product, and month over month revenue growth.

This is where you’ll go to get your most pressing questions answered quickly and accurately, learn from what other entrepreneurs are doing, and …

• Get feedback from Maureen and Guest Experts
• Weekly training live in the Facebook group, incorporating the newest strategies Maureen discovers through her advanced market research strategies
• Replays of laser coaching sessions and The Brand Strategy Calls

Exclusive Bonus

A One Hour Private Profit-Strategy Coaching Call with Maureen

$2,500 value

A one-hour live one-on-one coaching session (not in a group, this is private!) where I’ll be reviewing your business data with a fine-tooth comb to help you find opportunities for a fast cash injection. This one call could help pay for the entire price of this program. This call has generated over $20K in sales for one of my clients.

100% No-Fail Guarantee

Our Product Profit Lab Guarantee

We’ve never had someone go through one of our programs as intended and not receive an extraordinary return on their investment. If you’re the first, let’s talk.

This program is for those who are fully committed to achieving their goals. If that’s you, we’re fully, 100% committed to your success. If it’s not, we strongly encourage you to seek out another program instead.

Product Profit Lab Academy

Valued at $5,000

Mentorship with Maureen Mwangi

Valued at $25,000

The Product Profit Lab Facebook Group

Valued at $497

Bi-Weekly Laser Coaching Calls

Priceless!

Tailored Brand Growth Strategy Sessions

Priceless!

This program will give you the ability to absolutely crush it in brand building.

This will be our focus. The ability to build, position & scale your brand could be worth millions to you over the course of your business.

Like my client Vintara Collections, you’ll be able to rapidly accelerate your revenue. And that’s why the cost of this program will be going up next month.

One more thing…

If you know you need to join me in The Product Profit Lab, but you’re experiencing some fear, it’s ok. All entrepreneurs do.

You’re no different than my other clients, most of whom struggled to see how they could radically change their business & their bottom line when we first met.

They’re now experiencing steady growth and developing a customer-base that’s obsessed with their brand.

If you learned how to properly position your brand, refine your messaging, lock in the right pricing, and started mastering the right growth strategies for your brand...

Do you believe you would double and triple your sales? And if so, how quickly would you recoup your investment back?

Pretty freaking fast, I’d say.