Episode 112: How To Pitch Your Product and Actually get featured in top media W/ Gloria

You’ve got your product. You’ve got your core brand message. You’ve got the grit (and the sleepless nights to back it up).

Now you’re ready to get your product out to the masses, which means you need to face the new Wild West: the media.

In some ways, it’s easy: anyone can make a post. But that’s the problem. EVERYONE can—and is—making posts, which means you have to find a way to get yourself heard and seen above all the noise.

You’re left with a choice: do you go nuts with posts and promotions?

Do you link with any and all influencers willing to show off your product?

Do you pour your waning budgets into ads or agencies and hope it pays off?

Believe me: been there, done that.

For small and emerging brands, this can feel like throwing money and time into a pit, and still struggling to get your brand off the ground. The good news?

Building a brand from scratch doesn’t have to mean this infinite discouraging loop. You can disrupt your industry WITHOUT ads or big-name agencies.

This week, we sit down with Gloria Chou, a former US diplomat turned award-winning PR coach and creator of the CPR Pitching method, who has helped over 10,000 small businesses land top-tier media organically.

That’s right—no sponsored content, no soul-sucking ad campaigns, nada.

This episode, we have a heart-to-heart on what it means to build a brand from scratch, and what ACTUALLY puts the spark in the powder keg for small and emerging brands.

Dive in to get some of Gloria’s gems, including:

•   Selling the story, not the product—how to adjust your marketing hat
•   What SHOULD be in your subject line
•   Building a RELEVANT pitch, and how to send it to the RIGHT person

And more!

No more gatekeeping the “big boy” features for big brands. Brand builders of all shapes and sizes deserve to shake things up too.

Tune in and learn how to advocate for yourself and YOUR story!