Episode 47: Client Spotlight: Telia Styles

strategy

With me today are Anna Maria and her sister Jackie, co-founders of Telias Style and Design. Before Telias Style And Design, Anna Maria worked in retail for Dress Band for 17 years. When Dress Band closed at the end of 2019, it allowed her to focus on Telias and bring it to life. Telia started by making masks during COVID and then rolled into fashion, then decided to zero in on home décor, starting with making throw pillows.

However, it was not all smooth sailing with Telias. They operated on a purely mom-and-pop standpoint with no positioning statement. They also did not have brand direction, a website, and barely any marketing knowledge. They had a social media footprint but did not know how to leverage social media to build the brand. It is no surprise that this resulted in frustration, let alone with the metrics that mattered, but with the vanity metrics like likes and comments on social media.

Today, the two co-founders are here to talk about the impact of the Product Profit Lab program on their business four months in. These positive impacts include:

They clarified their product offering, saving them time and money
They developed a website that clearly represented the brand and its product offering online.
They implemented a structured marketing process for measurable results
They created a content calendar to create awareness and messaging that resonates with their customers.
They understood the pricing concept and are now successfully selling pillows at $70 despite the market average being $20!

Episode Highlights

[1:30] Guest introduction and how they formed their business

[3:33] The state of Telias Style and Design before Product Profit Lab in terms of pricing, marketing, and emotional state

[6:41] The impact of Product Profit Lab on Telias Style and Design

[08:55] How preplanning for growth has reflected in Telias Style and Design sales

[11:07] The results Telias' Style and Design achieved from the coaching

[13:38] One valuable lesson the two learned from the program was not attaching your personal feelings and thoughts to the brand and make decisions based on data and not feelings/thoughts.

[15:28] Fears and hesitations Anna Maria and Jackie had before taking the program

[19:10] Telias' customers' price objections and how they dealt with them

[20:50] Mistakes the program saved Anna Maria and Jackie from

[27:17] The annual holiday planning and maximizing promos each calendar month

[28:50] What the program guarantees if you show up, listen to guidance, and implement

Quotes

"We have to believe in our product and the value we are bringing with our product. And that will justify its price."

"You have to sit in your rejection. Because there are people who are not going to like what you do. Some people will not even think what you do is amazing."

"I don't think we would have had the clarity that we needed to build a brand… I think the clarity and being able to do the groundwork to build a legacy brand, that's one thing you've taught us, is that build for long-term sustainability, not just short term."

"If you're going to take this course, the one thing you will have to do for yourself is to implement."

"What do you want out of your brand? Are you looking for a brand that is going to last a year? Or are you looking for a legacy brand with a strong foundation?

"The guarantee is that your business is going to become a legacy brand, your business is going to have a strategy, you're going to be able to have days that you can take off and not worry what is happening when you've gone for a week. That guarantee is you'll enjoy doing what you love, and there is guidance to do what you love."

Links & Resources

Telias Style and Design Website

Telias Style and Design Instagram

Telias Style and Design Facebook

Telias Style and Design Pinterest

Find out more!

Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab

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