Episode 35: Make Business Decisions with Confidence


How do you know you have enough information to make a decision?  As we get to new levels of growth in our businesses, we come to a place of decision-making.  A lot of entrepreneurs struggle with this, because they don’t want to make the wrong decision!  They want to know for sure that they’ll get a return on everything they invest in, and this delays the decision-making process.  In this episode, I’m going to help you develop your clarity compass so that you can confidently make decisions in your business.


Get Out of Debt to Your Decisions


When you delay making decisions, you are in debt to yourself!  Your decisions begin to pile up, and you will feel confused, frustrated, and overwhelmed.  Stop prolonging your “YES!”  Decisions move you forward whether you say yes or no.  When you make that decision, you can free up your mental energy and live a more conscious life.


Instead of letting life happen, you can intentionally choose your actions.  This means that you’re making decisions for what you want instead of simply hoping for those things.  Until you do this, you’ll be stuck with uncertainty and fear.


Save Your Energy By Making Decisions


When you delay a decision, your brain will exhaust itself by thinking of different outcomes.  You end up spending so much more time considering all the options than you would by making a choice!  So why do we delay decisions?  I think there are three major reasons:

  1. We each have a conditioning and belief system that there is a right and wrong option.  This is why it feels easier to delay the decision.
  2. We feel the responsibility to make the right decision 100% of the time.
  3. A decision requires action, and that action can make us uncomfortable.


The Decision-Making Mindset


Realistically, making a decision is a neutral factor.  There is no right or wrong, it is simply an action that you are going to take.  But when the thoughts and emotions you have around your action can make it feel right or wrong.  At Startward Consulting, we teach that there is a win or a lesson in your decision, but there is no right or wrong.  When you approach a decision with this mindset, you’ll be able to relieve yourself of the emotional roller coaster.  Instead, you can continue to move forward and learn how to be a better entrepreneur along the way.


The Cost of Decisions


The cost of inaction and guessing usually outweighs the cost of a decision.  You may spend thousands of dollars on an agency instead of making a decision for yourself to clarify your path.


Remember, when I talked about being in debt with yourself through indecision?  This is the emotional obligation that is nagging at you in the back of your mind. But we're lying to ourselves that it's okay to delay the decision.  Why is this?  Because you feel like you’re working by going through the emotions of waiting, but in reality, you're just perpetuating this idea of procrastination. 

How to Make Decisions


If you’re feeling uncomfortable about a decision, procrastination will only make it worse!  When you make a decision, you may also feel uncomfortable. 


So if you're delaying taking an action because you’re scared of discomfort, you’re probably already uncomfortable!  We owe it to ourselves to stay in motion.  So if you've been holding off making a decision, take time to identify the questions you still have.  Then, think about how many times in a day you think about the questions you've listed.  Every time you’re thinking about it, you’re wasting energy thinking and delaying making that decision.  It’s time to get out of that cycle!


I then want you to make a commitment to decide one way or the other. Don’t leave this open-ended.  Instead, I want you to decide by a certain date. Sleep on it, but then decide within the next 24 hours. Don't mull over it for two weeks, four weeks, three weeks, etc. That is what leads to mental fatigue, resenting your businesses, and then being unwilling to show up.  This procrastination impacts your bottom line. People can’t purchase if you aren’t showing up or actively growing your business.


So give yourself a deadline to make that decision, and then commit.  And then be okay with the reasons that you have for your decision.  I believe that either way the decision is right!  Remember, decisions are neutral.  You need to decide on the thing that is aligned with what you want to achieve.  When you do this, you’re allowing yourself to think bigger than your emotions and circumstances.  This, my friend is how you move from being an entrepreneur or hobbyist and into being a six and seven figure CEO.


Make Those Decisions!

I've given you the framework.  Here's your first moment of action.  Grab a piece of paper and write down...


1. What have you been questioning?  Is it working with a coach?  Letting go of a few team members?  Adding a product?

2. Next to each of those questions, look at how much brain energy is going into considering those things each day.  Try to quantify it.

3. Set your decision deadline.  When are you going to have this decision made?  Hold yourself to it.


I am excited to see how you grow your business through these decisions!  Feel free to connect with me on Instagram and let me know what decisions you've made after this episode!



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