Episode 37: Dreams do Come True With Jennifer Calderon


When Covid 19 hit, many businesses were affected, and Oh Goodie Box was not left out. Jennifer had a warehouse full of products and no offices to deliver to. Being an entrepreneur calls for you to think on your toes and develop solutions for your business. Jennifer decided to venture into e-commerce and partner with other brands. So far, things are great for her.

In this episode, Jennifer will share her entrepreneurship journey, and I hope you can borrow a leaf or two?



Jennifer grew up with entrepreneurial parents, and everything seemed just normal for her until the conversations they were having started changing into serious discussions. Jennifer admired how present her parents were to the family, and it made her admire entrepreneurship.

When Jennifer started her business, they were throwing just anything into the box, but things changed because she was going through her health journey. She decided to change the box’s contents since she discovered how essential diet is.


Factors to consider when buying snacks

The first thing you need to do is read the ingredients list and make sure you understand everything and are comfortable with it. Also, keep in mind that your body counts on nutrients, not calories.


[00:44] Getting to know Jennifer: who she is, what companies she manages, and how she became an entrepreneur.

[02:53] How Jennifer’s parents influenced her entrepreneurship journey

[10:05] What inspired Jennifer to get into the healthy snacks business?

[16:35] How Jennifer’s business has changed since we started working together

[22:00] What to consider when buying healthy snacks


  • “The longer you stay in your deeper, chances are high that you’re going to be in the energy of defeat, which forces you to give up.”
  • “Entrepreneurship is the monetization of a solution.”
  • “When we’re getting into something new, naturally, we gravitate towards comparing ourselves with people who’ve been in the game long enough and we get stuck.”
  • “You don’t want your blood sugar to drop too low throughout the day. You want to make sure that you’re having smaller meals, those smaller snacks to keep you going.” 


Find out more about ohgoodiebox!

Find out more about Startward Consulting

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