Episode 99: Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)
If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:
Inevitably low Q1 sales are a myth.
“But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”
Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after.
But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable!
In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1 sales should suck, but also really talk about what are the things that you need to do to unlock consistent, year-round sales.
Let’s talk about:
- Why you’re only making money during two seasons (and how to fix it)
- How to make cultural moments that trigger purchasing decisions for your customer
- Designing a selling cycle in Q1
- Optimizing your new product release timeframe
And more!
Here’s the good news:
Most of my clients make money in Q1.
Your bills happen every month—so should your sales!
Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets.
