Episode 63: Three Brand Strategies to Get Customers to Start Picking Your Product
Great brands are built on data.
Growth comes from knowing your customer inside and out - especially their buying psychology - that you then use to build brand strategies that help them pick you over your competitors.
A lot of product-based entrepreneurs are fighting the wrong battle. They think it’s their mindset or their marketing, when really it’s their brand strategy.
And I’m going to be teaching you the difference between the two - and how to incorporate your shopper’s psychology into your brand in my masterclass that’s going down next week: The Secret Psychology of Shoppers: Three Brand Strategies to Get Customers to Start Picking Your Product instead of Your Competitors
- Why your marketing likely isn’t the issue causing your lagging sales & the one obvious thing you’re missing when your customer is shopping that makes it impossible for them to pick you
- The easy way to make your product stand out in a sea of competitors & become the only choice in the mind of your ideal customer (Hint: this is the “irresistibility factor” you’re missing!)
- The secret brand ingredient that will make your brand seem like the most attractive option to your customer when they read your website, see your social media, or see it in stores