3 Easy Ways to Get Customers to Pick Your Product instead of the Other Guy’s (For Fashion, Food, and Beauty & Personal Care Brands)

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In this 45 minute webinar, I’ll reveal the shopping secrets that big brands know & little brands need to grow, scale, and profit.


By the brand strategist behind L’Oreal, Chobani, and Dove

Maureen Mwangi

You think you need better marketing, but what if you don’t? What if the reason your sales are suffering and you’re struggling to grow your product-based business is because consumers are simply picking your competitor over you?

I’m going to help you figure out why your customer is overlooking you, & the tiny tweaks you can make to your brand so you become the only choice in the mind of your ideal customer (no packaging or logo changes required!)…


  • The one obvious thing you’re missing

    when your customer is shopping that makes it impossible for them to pick your product either physically or in the mind of your client?
  • The easy way to make your product stand out in a sea of competitors

    (Hint: this is the “irresistibility factor” you’re missing!)
  • The secret brand ingredient that will make your brand seem like the most attractive option

    to your customer when they read your website, see your social media, or see it in stores


  • You’re struggling to GROW your product-based business and you’re not sure WHAT the real PROBLEM is & why you’re NOT getting MORE SALES

  • You want your CUSTOMERS to PICK YOU over the other guy and MULTIPLY your sales WITHOUT having to CHANGE your PACKAGING, PRICE OR LOGO

  • You want to UNDERSTAND why shoppers PICK one brand over another and how you can APPLY those principles to your brand, so you can GROW, SCALE, AND PROFIT

Note: This is also for you whether you are building your product brand from scratch or you have sales but they seem to have hit a plateau. These principles apply at every stage of growth!)

Maureen Mwangi is the Brand Growth Strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays.

In her consulting company Startward Consulting, she teaches entrepreneurs the brand growth strategies big brands use to find their secret sauce, build a brand obsession, and maximize sales for their product-based businesses.